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Escaping the Build Trap: How Effective Product Management Creates Real Value, by Melissa Perri

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About the Author

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

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Product details

Paperback: 200 pages

Publisher: O'Reilly Media; 1 edition (November 29, 2018)

Language: English

ISBN-10: 149197379X

ISBN-13: 978-1491973790

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

32 customer reviews

Amazon Best Sellers Rank:

#38,250 in Books (See Top 100 in Books)

I first encountered Melissa Perri when I joined a workshop on mobile UX at Agile 2015 that she was co-facilitating. I didn’t realize how little I knew about UX design until that workshop! Not long afterwards, I first heard her give a keynote on the Build Trap. Maybe other people were talking about focusing on outcomes rather than outputs, but I first heard it from Melissa. All of that prodded me to approach the designers on my own software delivery team and learn more by working with them. I changed my approach to testing. I started thinking about “How is this valuable to the customer” rather than “OK, the product owner wants this feature, how will I test it”.This book is about creating an effective product management organization. However, it is valuable to every team member, not only the product manager. Each of us should be thinking about what problems customers want to solve and how we can deliver chunks of that value frequently and sustainably. As a tester, I feel I have a lot to learn from the “great project manager” that Melissa describes in this book - able to collaborate with business stakeholders, technical team members, and designers. The kinds of questions that great product managers ask, as described here, inspire me to ask better questions from a testing perspective.Techniques like the Product Kata are practical ways for teams to build a vision through continual learning and involving everyone in the organization. When we’re heads down in the trenches developing software, it’s easy to lose track of what’s valuable to the business and customers. The real-life examples here, with hypotheses supported by ways to measure progress, let readers see how we can apply these on our own teams.The techniques for solution exploration are such effective ways to guide software development with business-facing tests and experiments. I’m lucky to have seen experiments like this succeed “in the wild”. No matter what your role on a team, particularly an agile team, the insights in this book will help you do a better job of getting value to your customer frequently.

The author does a great job of discussing the profession as well as how it helps shape strategy and execution. I would recommend this for pros and novices in the field.There are plenty of frameworks that are available to product managers and the author shows with examples how these frameworks work in a more realistic setting.I predict the Product Kata will be more common practice than it is now with help of this book. This is great.This book speaks to the executives who are working in organizations with various levels of growth and size. As well as recommended reading for Product Managers at any level in any kind of an organization.

This book explains so well the trap that most software companies fall into, that of building feature after feature without actually figuring out what problems customers really have and if the solutions they are building solve the underlying problems or not. It gives practical advice to help product managers decide what their next small validation step should be, as well as advice for C-level to understand how your whole company and incentives might be setup to support the opposite goals of good product management. If you'd like to be more successful at building products that are actually successful, I can't recommend this book highly enough. Plus it's a quick easy read that has loads of concrete examples to help you understand what you can do differently.

Escaping the Build Trap is for everyone who can relate to the dysfunctions of Product Management and their propagation through an organization. It presents a simplified framework for establishing a product-led organization by taking the reader on a journey with a company that had to solve a problem critical to its success. There are plenty of concepts in the book that are worth more exploring once you figure out how they apply to your particular context. I like that the author has not gone layers deep into explaining a particular concept or technique to digress from the main plot.A book being an easy read is very high on my list given the wavering mind I possess. I cannot count the number of books I have started and not finished. Escaping the Build Trap will not be on that list. It is a real page-turner and more focused people can probably knock this out in a couple of days.I would recommend this book to get you started on your own journey towards understanding what really bothers your customers and taking a coherent approach for delivering value to the customers so that the organization can grow from it.

This is one of the best Product books I have read. It helps you understand the entire process. I've been in Product for 10+ years of my 25 year career and consistently found validation with Melissa's book. Many times I've had to defend Product as a function and push to get a seat at the table so Executives can understand and support the best practices Melissa lays out in here book. Many CEOs come from Sales, Engineering, Operations and other background and this book helps provide a framework so they can support the Product team be successful and lead to growth for the company.Many software teams are too feature focused with too little input from actual customers. Without understanding the motivations of the customer in their environment, what they value and what problems you can help solve for them, your Product team is throwing darts at a dart board.Melissa's story telling with the fictional company helps provide insight into what it can really be like when a company gets stuck in the "Build Trap". It's also helps you see that you are stuck and how you can get out of it...and it seems doable!Thanks Melissa for sharing your experiences and expertise through this book. I look forward to your next one!

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